Rollr
Company Information
Rollr
The Deodorant designed for pleasure and planet.
Why does deodorant have to be ordinary? Rollr upgrades everything about an outdated product that we all use every morning - from a truly pleasurable experience to unmatched efficacy and impact. Deodorant will never be the same.
Team
Milo Pinckney
Founder & CEO
Milo's life ambition is to prove that the best products can win. Historically, this meant giving customers a better product & more delight. Now, we consider how our decisions impact our bodies & planet as we look to find more meaningful enjoyment - pleasure. So, Milo started with deodorant because even though we use it every morning, they're all so cheap, plastic & f*cking boring... until now.
Pippa Dunn
Co-Founder
Previously CMO at EE, a lawyer and now a seasoned NED. Pippa is a people person with a world class understanding of commercial strategy and marketing. A founder of Broody London - a DTC incubator with a track record of exemplary success stories like Smol, Fluus, Nursem and Nuud.
Andy Medd
Co-Founder
A founder of Mother and previously a brand director at Coca Cola, Andy's understanding of branding and strategy is second to none. A founder of Broody London - a DTC incubator with a track record of exemplary success stories like Smol, Fluus, Nursem and Nuud.
Stuart Budd
Financial Director
A DTC entrepreneur and a Chartered Accountant with 25 years of commercial experience. Numbers Guru and financial model specialist.
Broody London
Partners
DTC experts who have a stellar track record of launching and growing innovative brands like Smol, Nuud gum, Nursem and The Pickle House. Alongside their fulfilment centre, their team of 10 creators, copywriters, strategists and creatives give their partners access to world class talent without the need to hire full time - allowing young brands to grow fast and be agile beyond their means.
Video
Frequently Asked Questions
Fundraising
Current Raise
seed
Notes
Round closed £100k overfunded in April 2025
Investors & Advisors
One Planet Capital
Investor
One Planet Capital offers venture capital for climate change, investing in environmentally conscious businesses worldwide
David Till
Investor
Co-founder of Oakley Capital. NED of Pembroke VCT - one of the UK's most prominent growth stage VC investors across various sectors.
Gregory Robson
Investor
Founder at Sand River VC. An investor in nature positive businesses.
Mark Rushmore
Investor & Advisor
Founder of Suri - the world's most sustainable, premium toothbrush.
Tom Smith
Investor
Seasoned Consumer VC. Held investment director roles at Ascension and Boxfund VC. COO for a Localglobe backed EdTech. Led HSBC and SVB for Series A+ consumer businesses. Formally a SaaS founder and iBanker.
Aditi Kibe-Heal
Investor & Advisor
Ex Unilever Marketing Director. Aditi worked on the Dove refillable deodorant project and launched Unilever's first DTC site, now Aditi is using her world class marketing skills to launch her own VC-backed product, Sipgood.
Julian Topham
Investor & Advisor
Chairman at Blue Earth Summit. Julian is a serial entrepreneur - founding other companies like Vision Nine, Armada Skis and Boardmaster's Festival
James Haycock
Investor
Founder of Planet Native Ventures. After exiting his design studio in 2009, James invests in the planet-positive products of tomorrow.
Barnaby Wiener
Investor
Founder of Treebeard Trust - an impact first investment fund.
Vinay Solanki
Investor
Head of Channel 4 Ventures
David Dietz
Investor
Director of Impact at NEXUS Global. David is a social entrepreneur, impact investor, storyteller and community builder.
Seb Royce FRSA
Investor & Advisor
Award winning Climate Conscious Creative Director. An expert on climate conscious creativity who advises Rollr on creative and marketing.
Ed Little
Investor
Creative Director. Serially successful early stage investor including All Plants, L'Estrange, This!, Patch Plants, Skinny Tonic, Cheeky Panda, Square Root Soda, Unplugged, Homethings, Roots Allotment, Oddbox, Rollr, Solo Coffee, Quarter and Tallow + Ash
Emily Byrne
Mentor
GM of Garnier and New Brands. Was MD of Yves Saint Laurent and Armani.